Saturday, June 29, 2013

Duane Michael Wagner Chief Marketing Strategist Vero Beach Fl, Palm Beach Gardens Fl



Duane Michael Wagner Chief Marketing Strategist Vero Beach Fl Palm Beach Gardens Fl

Highly accomplished, visionary executive manager with proven ability to impact financial, social, and political goals through commitment to global issues, innovation, and diversity. Results-oriented, decisive leader offering 15+ years of success in sales, operations, and marketing. Deliver excellence in training and service, utilizing international / multicultural experience to provide unique perspective and creative solutions, achieving high performance within diverse organizational cultures. Demonstrate rapid advancement based on high performance, with the ability to quickly transfer skills across industries. Self-starter with strong entrepreneurial spirit, high integrity, and solid work ethic; creative, highly analytical, and able to successfully manage multiple concurrent projects with keen attention to detail, excellent organization, and outstanding persuasive skills. Able to skillfully inspire, motivate, and lead teams for consistently winning outcomes. 

Core Competencies

• Strategic Planning 
• Operations Acumen
• Analysis & Problem Solving
• Market Research & Trend Spotting
• High-level Negotiations
• Coaching & Development
• Project Management
• P&L / Budgeting / Forecasting
• Ability to Influence & Lead

Wednesday, June 26, 2013

The Evolution of Eric Soelstra!!! Miami Heat World Champions

Erik Spoelstra might not get the credit he deserves from those outside the Heat organization, but that might change after he led Miami to its second NBA title in two seasons.

grichards@MiamiHerald.com


Erik Spoelstra may be 42, but he doesn’t look much different than he did 20 years ago.
Spoelstra, who just completed his fifth season as coach of the Heat, still wears the same kind of things he did back in the 1990s from retro Air Jordans to a gold-toned Casio diving watch complete with a thick black rubber strap.
During Heat practices, Spoelstra isn’t shy about getting out on the court and demonstrating what he’s trying to teach — much like he did as an assistant coach under Stan Van Gundy and Pat Riley during his 30s.
It may be his boyish looks or his good fortune of being the Heat coach when LeBron James and Chris Bosh were lured to Miami to join Dwyane Wade, but Spoelstra doesn’t get the respect other coaches who have won a pair of NBA titles would get.
Perhaps that is changing.
“We used to call him the best young coach in the NBA,” Heat TV voice Eric Reid said at Monday’s rally at AmericanAirlines Arena. “But now, after two straight championships, why don’t we just call him the best coach in the NBA?”
Spoelstra has said he doesn’t care what others outside the Heat organization think of him. Spoelstra has the complete support of Riley and the rest of the Miami front office and, truthfully, that’s all that matters.
If more respect is headed his way, Miami being able to outlast Indiana and San Antonio by winning Game 7s could be a big reason why.
“That’s what competition is about,” Spoelstra said after Miami’s win on Thursday. “I mentioned that all series long. If people say it’s only because of us that we lost or we struggled and we should have had an easier run, that’s not giving any credit to the Indiana Pacers or the Spurs. They were great teams. They were incredible challenges to us that we had to overcome.
“It’s never easy. As tough as last year was, it seemed like this year was even tougher. Particularly these last two rounds.”
One of Spoelstra’s biggest champions — aside from Riley — is former Knicks coach and current ABC/ESPN analyst Jeff Van Gundy.
Van Gundy, former Heat coach Stan Van Gundy’s older brother, said in the closing minutes of Thursday’s Game 7 win against San Antonio that Spoelstra was the best coach the Heat had ever had.
A former assistant under Riley with the Knicks, Jeff Van Gundy said Monday he meant no disrespect to the Heat president. But he says he’s not the only one who believes Spoelstra is deserving of that title as the Heat’s best coach.
“I know Pat Riley, have coached for him and competed against him. He’s already a Hall of Fame coach,” Van Gundy said. “But after what Spo has accomplished, I think coach Riley would agree with me. Look at what he’s done. He’s won 11 series in three years, has been to the Finals three straight years and has won back-to-back titles.
“Erik has gotten the most from his talent at hand.”
Spoelstra is a basketball junkie who started working for the Heat 18 years ago as a video coordinator. He spent countless hours going through tape before moving up through the ranks within basketball operations.
Since joining the team, Spoelstra also has been an advance scout and was the director of scouting in charge of getting the Heat prepared for future opponents.
Spoelstra, who coached the Heat’s summer-league team for three years, took over when Riley stepped away from the bench in 2008.
“He had every job imaginable on the basketball side leading into him becoming a head coach,” Jeff Van Gundy said. “That was a great benefit. He was well-prepared when he took over in all facets of the organization and what the job entailed.
“I remember Stan always talking to me about Erik before anyone knew too much about him, always said how good and talented he was. Pat Riley does a great job of picking people before others recognize their greatness. He did it with Erik. He has absolutely fulfilled what Pat saw in him long ago.”
Spoelstra inherited a Miami team that won 15 games in 2007-08 and led it to the biggest improvement in franchise history as the Heat went 43-39 in his rookie season.
The following year, Miami went 47-35. Both years, the Heat got knocked out of the playoffs in the opening round — by Atlanta in 2009 and Boston in 2010.
Jeff Van Gundy credits the job Spoelstra did in his first two years as head coach in Miami for helping Riley sell James and Bosh on joining forces with Wade in 2010.
This year, Miami set a franchise record for wins in a season and had the second-longest winning streak in NBA history.
“I thought the job he did in his first two years [is] as impressive as what he’s done over the past three,” Jeff Van Gundy said.
“He absolutely got the most out of those first two teams as they were playoff contenders. That got the attention of Bosh and James. It opened their eyes as to how things could be if they came down to Miami. That played a big part in them coming. All five of Erik’s years [have] been incredible.”
Things would soon change in the summer of 2010 as expectations were raised. Miami became the most scrutinized team in sports, and some thought Spoelstra wouldn’t survive the storm.
He did.
On Monday, he got to celebrate another title atop a bus on the streets of Miami. Spoelstra did so wearing his Jordans with his championship cap on backward.
“Miami,” Spoelstra said, “knows how to party.”


Michael Wagner Vero Beach Fl and Palm Beach Gardens Fl
Chief Mortgage Strategist

Read more here: http://www.miamiherald.com/2013/06/25/v-fullstory/3468878/miami-heat-coach-erik-spoelstra.html#storylink=cpy

Friday, June 21, 2013

Duane Michael Wagner Vero Beach and Palm Beach Gardens


Duane Michael Wagner
Vero Beach, Palm Beach Gardens, and Jupiter
Chefe Marketing Officer

Duane Michael Wagner Vero Beach Fl, Palm Beach Gardens Fl

NBA FINALS GAME 7 | HEAT 95, SPURS 88

Miami Heat defeats San Antonio Spurs in Game 7 to win second consecutive NBA title


Led by Finals MVP LeBron James, the Heat clinched back-to-back titles to etch a place in South Florida sports history.

JGOODMAN@MIAMIHERALD.COM


That’s three titles for a town and two crowns for its king.
With a season, a playoffs, an NBA Finals and a Game 7 that will echo for years to come, the Miami Heat defeated the San Antonio Spurs 95-88 on Thursday night at AmericanAirlines Arena to win its second NBA championship in a row and cap the most exciting two weeks in South Florida sports history.
LeBron James played stunning, brilliant basketball to earn the NBA Finals MVP for the second straight year and Dwyane Wade, who played throughout the playoffs despite knee problems, saved his best for the final game of a grueling postseason. James finished with 37 points, 12 rebounds and four assists, going 12 of 23 from the field, 5 of 10 from three-point range and 8 of 8 from the free-throw line. Wade had 23 points, 10 rebounds and an assist and made 11 of his 21 attempts.
“This team is amazing, and the vision that I had when I decided to come here is all coming true,” James said. “Through adversity, through everything we’ve been through, we’ve been able to persevere and to win back-to-back championships. It’s an unbelievable feeling. I’m happy to be part of such a first-class organization.”
FINALLY, BACK TO BACK WINS
To repeat as champion, the Heat had to win back-to-back games for the first time since Game 1 of the Eastern Conference finals. Miami won Game 7s in back-to-back series, providing South Florida with one of the most exhilarating rides professional sports can offer.
It was the Heat’s first Finals Game 7 in the 25-year history of the franchise and it was a classic. The teams seemed to swap the lead on nearly every possession throughout the third quarter, and the final period provided nail-biting drama until the final minute. Game 7 was tied 11 times and the lead changed hands seven times.
“This was a tremendous game,” Heat coach Erik Spoelstra said. “It wouldn’t end any other way.”
James, who scored 22 points in the second half, nailed a 19-foot jumper with 27.9 seconds left to give the Heat a 92-88 lead and then, to seal the championship, stole a pass from Manu Ginobili after a timeout. He then made a pair of free throws to kick-start the celebration.
James scored 69 points in the final two games of the Finals and here’s a jaw-dropping statistic: Throughout his career, James has averaged 34.4 points in five career Game 7s.
“He made enough shots to make us change our defense over and over again,” Heat center Tim Duncan said. “We just couldn’t find a way to stop him.”
CHALMERS HITS KEY THREE
Mario Chalmers banked in a long three-pointer at the end of the third quarter to give the Heat a 72-71 lead. From there, the madness began. Consider this for a measure of how crazy Game 7 truly was: Only five players scored for the Heat, yet James, Wade, Chalmers and Shane Battier outscored the Spurs 92-88.
“Shane ain’t hit a shot since I don’t know when and tonight he was unconscious,” Wade said.
Battier, who redeemed himself 1,000 times over for his performance in the Eastern Conference finals, scored 18 points, going 6 of 8 from three-point range. Chalmers had 14 points, and Chris Andersen had three points to round out the uneven scoring. Ray Allen, Mike Miller and Chris Bosh shot 0 of 14 combined.
“It’s better to be timely than good,” Battier said. “I believe in basketball gods and I felt like they owed me big-time.”
For Duncan, the Spurs’ four-time NBA champion and future Hall of Famer, it was his first loss in a Finals. He finished with 24 points, going 8 of 18 from the field, but went 2 of 6 in the fourth quarter. As a team, the Spurs shot 30 percent (6 of 20) from the field in the final period.
San Antonio led by three with 46.4 seconds left in the third quarter before Battier tied the score with his fourth three-pointer of the game.
“Game 7 is always going to haunt me,” Duncan said.
A STORYBOOK SEASON
Alongside the 1972 undefeated Dolphins, the 2013 Heat will go down as one of the greatest professional sports teams in South Florida history. The unforgettable run began with a franchise-best 66-win regular season, which included a 27-game winning streak, and ended on a makeshift stage in the middle of AmericanAirlines Arena with Heat owner Micky Arison raising his franchise’s third Larry O’Brien Trophy.
“Go party,” someone screamed into the stage’s microphone to the 19,900 fans in attendance and an entire city watching from homes and parties and bars throughout South Florida.
Thursday night marked the seven-year anniversary of the Heat’s first championship. In that time, Miami has celebrated more NBA titles than any other city. But this party was different. It was ecstasy borne from endurance and wonderment crafted by willpower.
For Heat players, coaches and fans, the back-and-forth nature of the final month of the postseason was a gut-wrenching exercise. Beginning May 22 and not ending until the final game on the last possible day of the postseason, the Heat swapped wins for losses and kept an entire city wrapped in dueling emotional states of despair and joy.
Last year, when the Heat won its first title of the Big 3



Read more here: http://www.miamiherald.com/2013/06/21/v-fullstory/3462544/miami-heat-defeats-san-antonio.html#storylink=cpy

Miami Heat defeats San Antonio Spurs in Game 7 to win second consecutive NBA title - Miami Heat - MiamiHerald.com

Miami Heat defeats San Antonio Spurs in Game 7 to win second consecutive NBA title - Miami Heat - MiamiHerald.com



Michael Wagner Vero Beach Fl, Jupiter and Palm Beach Gardens Chief Marketing Officer

Tuesday, June 11, 2013

Michael Wagner Vero Beach, Fl, Federal Foreclosure Prevention Program Extended

Michael Wagner Vero Beach, Fl Marketing Strategist 





Homeowners risk losing tax break to pursue loan modification

advertisement
BY KIMBERLY MILLER - PALM BEACH POST STAFF WRITER
Homeowner advocates celebrated last month when a key federal foreclosure prevention program was extended, but the time gain has turned borrowers into unwitting gamblers, forced to chance a loan modification at the risk of losing out on a short sale tax break.
The Obama administration’s Home Affordable Modification Program is now open through 2015, meaning homeowners rushing to negotiate a deal by year’s end have more time. What hasn’t been extended is a law that allows homeowners who short sell their home to exclude the forgiven debt _ usually tens of thousands of dollars _ from their income.
That ends Jan. 1, 2014, and means if borrowers pursue a loan modification and fail, they could face a short sale of their home next year without the benefit of the tax break.
“It’s putting people in a crazy situation,” said attorney Paul Krasker, whose West Palm Beach law firm does foreclosure defense and helps homeowners with loan modifications. “Some people wanting to save their home are actually being forced to do a short sale so they won’t owe the IRS.”
Since 2007, homeowners whose banks have forgiven unpaid mortgage debt after a short sale, principal reduction or foreclosure have not had to count that money as income on their tax returns. Originally set to end in December, the Mortgage Debt Relief Act was extended in a last-minute vote on legislation that averted the worst of the fiscal cliff earlier this year.
With some short sales taking months to complete, Realtors say the decision on whether to put a home on the market needs to be made soon so it can close before the Jan. 1, 2014, tax relief cutoff.
Sherry Lee, broker/owner of Lee Property Sales in West Palm Beach, suggests getting a contract on a short sale by the end of September to meet the deadline. But she has one client who would prefer to keep his home with a loan modification instead of put it on the market as a short sale.
“I told him straight up that he has to do the loan mod right now and get an answer because the only other alternative at that point is short sale and it’s already June,” Lee said. “I can’t tell my clients not to roll the dice, but I have to walk a fine line as far as advice.”
The debt relief act has been particularly helpful to South Florida borrowers who saw their home values plummet 51 percent from the peak of the market in December 2006 to a low point in November 2011, according to the Standard & Poor’s/Case-Shiller index. Values have rebounded in recent months and were 43 percent below the peak in March, according to the index.
Under normal circumstances, if a home sells for $150,000 less than what is owed on the mortgage, the borrower would be on the hook for up to $58,500 in taxes, depending on the tax bracket. The debt relief act waives that charge.
“Prices are up so people are closer to getting even and this will be less of an issue,” said Jason Altman, a Boynton Beach accountant who has helped people avoid paying taxes on canceled debt and suggests insolvency as an option to defer phantom income. “This is a problem, but also an opportunity. It’s not the end of the world.”
Not everyone can benefit from the debt relief act. It covers only forgiven debt on principal residences and amounts up to $2 million, or $1 million if married but filing separately.
Krasker said his employees were ecstatic when the Home Affordable Modification Program to reduce monthly loan payments was extended through December 2015 because they were getting nervous about completing clients’ files before the end of the year.
Since the program was announced in 2009, more than 105,000 Florida homeowners, including 46,300 in South Florida, have received permanent mortgage modifications through the program.
But then Krasker realized homeowners would have to make the difficult decision of whether to pursue a loan modification under the threat of missing the tax deadline.
“If they want to continue forward with the modification and take the risk, we tell them that that’s what it is at this point, a risk,” Krasker said.”We hope the (tax break) will be extended, but as of today, it hasn’t.”


Friday, June 7, 2013

Michael Wagner Vero Beach Fl Marketing Strategist

The Seven Habits of Highly Effective Marketers

What does it take for organizations to successfully market their products or services? The truth is that, because every organization is different, a universal answer to that question just doesn’t exist. But marketers will find a few common threads that they can use to become highly effective and, in turn, make their marketing campaigns successful.
 
Copernicus, a Norwalk, CT-based research-driven marketing consultancy, has decades of experience working with leading brands around the world, closely observing the development and execution of winning campaigns around new products and services.
 
Based on these many years of behind-the-scenes observations, the firm has determined that marketing success requires a balance of personal judgment and seasoned experience with careful analysis of unimpeachable data. It has pinpointed seven specific habits that highly effective marketers employ to make better, more profitable decisions.
 
                         
 
 
Habit #1: Get Your Bearings

Peter Krieg, president, CEO and co-founder, CopernicusSpeaker: Peter Krieg, President, CEO and Co-founder, Copernicus
 
With so much data, so many things changing in marketing, and continued economic uncertainty, it’s very hard for marketers to determine which path will lead to the biggest growth opportunities. In this podcast, Peter Krieg will emphasize setting clear and effective marketing objectives.
 
Listen to Get Your Bearings
Habit #2: Challenge Conventional Approaches to Targeting
 
Eric Paquette, senior vice president, CopernicusSpeakerEric Paquette, Senior Vice President, Copernicus
 
With all eyes on marketing’s ROI, identifying the “best” target – the one that will generate the highest return in terms of profits – becomes even more critical to success. Highly effective marketers know that the expanding range of communications options has changed how to assess a customer’s value as part of a market segmentation exercise. In this podcast, Eric Paquette will discuss how marketers can take a profit-directed approach to market segmentation and targeting.  
 
 
Habit #3: Take a Stand—Make Your Brand Stand for Something
 
Kevin Clancy, chairman and co-founder, CopernicusSpeaker: Kevin Clancy, Chairman and Co-Founder, Copernicus
 
Some have suggested that in the digital age, it’s not necessary for brands to offer a clear, compelling positioning anymore. Highly effective marketers know that having a strong positioning is more important than ever today. In this podcast, Kevin Clancy will drive home the message that positioning remains the defining element of a successful brand strategy.
 
 
Habit #4: Invest in Early Implementation Planning
 
Jeff Maloy, senior vice president, CopernicusSpeakerJeff Maloy, Senior Vice President, Copernicus
 
For all the work that goes into configuring a new product or service and its marketing plan, implementation of a marketing strategy often takes place more or less on the fly, which can lead to weak strategy, shaky execution and poor performance. Highly effective marketers  take the time to think through how the organization will translate customer insights into products, services and the marketing mix. In this podcast, Jeff Maloy will suggest how a company can understand the implications of a strategy in terms of innovation, communication, and capabilities to support execution and drive marketing success.
 
 
Habit #5: Select the Most Profitable Product, Not the Most Appealing
 
Eric Paquette, senior vice president, CopernicusSpeakerEric Paquette, Senior Vice President, Copernicus
 
Marketers have an uneasy relationship with innovation these days. Everyone knows that they need to maintain a steady stream of new products and/or services to grow. With management expectations for return on investment of innovation efforts at an all-time high, highly effective marketers know they need to get a product and pricing strategy in place that will minimize risk and maximize growth. In this podcast, Eric Paquette will stress maintaining a focus on profitability while using technology to test new product and service concepts.
 
 
 
Habit #6: Apply Big Picture Shopper Insights All Along the Path to Purchase
 
Peter Krieg, president, CEO and co-founder, CopernicusSpeaker: Peter Krieg, President & CEO, Copernicus
 
Many marketers focus their efforts on understanding consumer behavior at “the moment of truth” without maximizing other opportunities to move the customer toward a particular brand. Highly effective marketers identify the critical points in the purchase decision-making process and build communications plans around this knowledge. In this podcast, Peter Krieg will bring a profit-minded perspective to the topic of shopper insights, with a major emphasis on how and when marketers can use shopper insights to make the highest return decisions.
 
 
Habit #7: Embrace a Continuous Improvement Approach to Marketing Planning
 
Jeff Maloy, senior vice president, CopernicusSpeaker: Jeff Maloy, Senior Vice President, Copernicus
 
Everyone understands why a marketing plan is important. Yet, building a plan that effectively and efficiently engages and influences your target is often a precarious process. Highly effective marketers treat the marketing plan as a map to the future, which should be fine-tuned pre- and post-launch to realize performance objectives. In this podcast, Jeff Maloy will examine connections between plan inputs and outputs, pinpointing issues in a marketing plan pre- and post-launch; and processing “big data" as part of the plan.​
 

Duane Michael Wagner Vero Beach Florida Chief Marketing Officer



Highly accomplished, visionary executive with proven ability to impact financial, social, and political goals through commitment to global issues, innovation, and diversity. Results-oriented, decisive leader offering 15+ years of success in sales, operations, and marketing. Deliver excellence in execution and developing people, utilizing international / multicultural experience to provide unique perspective and creative solutions, achieving high performance within diverse organizational cultures. Demonstrate rapid advancement based on high performance, with the ability to quickly transfer skills across industries. Self-starter with strong entrepreneurial spirit, high integrity, and solid work ethic; creative, highly analytical, and able to successfully manage multiple concurrent projects with keen attention to detail, excellent organization, and outstanding persuasive skills. Able to skillfully inspire, motivate, and lead teams for consistently winning outcomes.

Michael Wagner Vero Beach Marketing Strategist Financial Services Sector 

The Seven Habits of Highly Effective Marketers

What does it take for organizations to successfully market their products or services? The truth is that, because every organization is different, a universal answer to that question just doesn’t exist. But marketers will find a few common threads that they can use to become highly effective and, in turn, make their marketing campaigns successful.

Copernicus, a Norwalk, CT-based research-driven marketing consultancy, has decades of experience working with leading brands around the world, closely observing the development and execution of winning campaigns around new products and services.
Based on these many years of behind-the-scenes observations, the firm has determined that marketing success requires a balance of personal judgment and seasoned experience with careful analysis of unimpeachable data. It has pinpointed seven specific habits that highly effective marketers employ to make better, more profitable decisions.
                         
Habit #1: Get Your Bearings

Peter Krieg, president, CEO and co-founder, CopernicusSpeaker: Peter Krieg, President, CEO and Co-founder, Copernicus
With so much data, so many things changing in marketing, and continued economic uncertainty, it’s very hard for marketers to determine which path will lead to the biggest growth opportunities. In this podcast, Peter Krieg will emphasize setting clear and effective marketing objectives.
Listen to Get Your Bearings
Habit #2: Challenge Conventional Approaches to Targeting
Eric Paquette, senior vice president, CopernicusSpeakerEric Paquette, Senior Vice President, Copernicus
With all eyes on marketing’s ROI, identifying the “best” target – the one that will generate the highest return in terms of profits – becomes even more critical to success. Highly effective marketers know that the expanding range of communications options has changed how to assess a customer’s value as part of a market segmentation exercise. In this podcast, Eric Paquette will discuss how marketers can take a profit-directed approach to market segmentation and targeting.  
Habit #3: Take a Stand—Make Your Brand Stand for Something
Kevin Clancy, chairman and co-founder, CopernicusSpeaker: Kevin Clancy, Chairman and Co-Founder, Copernicus
Some have suggested that in the digital age, it’s not necessary for brands to offer a clear, compelling positioning anymore. Highly effective marketers know that having a strong positioning is more important than ever today. In this podcast, Kevin Clancy will drive home the message that positioning remains the defining element of a successful brand strategy.
Habit #4: Invest in Early Implementation Planning
Jeff Maloy, senior vice president, CopernicusSpeakerJeff Maloy, Senior Vice President, Copernicus
For all the work that goes into configuring a new product or service and its marketing plan, implementation of a marketing strategy often takes place more or less on the fly, which can lead to weak strategy, shaky execution and poor performance. Highly effective marketers  take the time to think through how the organization will translate customer insights into products, services and the marketing mix. In this podcast, Jeff Maloy will suggest how a company can understand the implications of a strategy in terms of innovation, communication, and capabilities to support execution and drive marketing success.
Habit #5: Select the Most Profitable Product, Not the Most Appealing
Eric Paquette, senior vice president, CopernicusSpeakerEric Paquette, Senior Vice President, Copernicus
Marketers have an uneasy relationship with innovation these days. Everyone knows that they need to maintain a steady stream of new products and/or services to grow. With management expectations for return on investment of innovation efforts at an all-time high, highly effective marketers know they need to get a product and pricing strategy in place that will minimize risk and maximize growth. In this podcast, Eric Paquette will stress maintaining a focus on profitability while using technology to test new product and service concepts.
Habit #6: Apply Big Picture Shopper Insights All Along the Path to Purchase
Peter Krieg, president, CEO and co-founder, CopernicusSpeaker: Peter Krieg, President & CEO, Copernicus
Many marketers focus their efforts on understanding consumer behavior at “the moment of truth” without maximizing other opportunities to move the customer toward a particular brand. Highly effective marketers identify the critical points in the purchase decision-making process and build communications plans around this knowledge. In this podcast, Peter Krieg will bring a profit-minded perspective to the topic of shopper insights, with a major emphasis on how and when marketers can use shopper insights to make the highest return decisions.
Habit #7: Embrace a Continuous Improvement Approach to Marketing Planning
Jeff Maloy, senior vice president, CopernicusSpeaker: Jeff Maloy, Senior Vice President, Copernicus
Everyone understands why a marketing plan is important. Yet, building a plan that effectively and efficiently engages and influences your target is often a precarious process. Highly effective marketers treat the marketing plan as a map to the future, which should be fine-tuned pre- and post-launch to realize performance objectives. In this podcast, Jeff Maloy will examine connections between plan inputs and outputs, pinpointing issues in a marketing plan pre- and post-launch; and processing “big data" as part of the plan.​